Media That Matters

Our employees and partners raise their voices for issues that impact the quality of our communities, our nation and our lives.

Green Is Universal

Green is Universal is an NBCUniversal initiative focused on bringing an environmental perspective to everything we do, informing and entertaining our audiences while driving more sustainable practices into our own operations.

The More You Know

The More You Know is NBCUniversal’s long-standing, cross-company public service initiative focused on education, diversity, health, civic engagement and the environment. For more than 25 years, The More You Know has addressed the nation’s most pressing social issues and remains a trusted voice for sharing knowledge to improve lives.

Red Nose Day

With the slogan “Laugh. Give. Save a Kid.,” Red Nose Day focuses on raising funds to lift children out of poverty via a combination of grassroots and workplace fundraising, social media challenges and retail cause marketing, using the signature “red nose” as a fun way to bring awareness to the cause and get people talking…and giving. It all culminates with a celebrity-packed special on NBC in May. The 2017 broadcast raised more than $38 million to help kids in need, bringing the three-year total to nearly $100 million.


AFI DOCS is known for showcasing the best in documentary filmmaking from the United States and around the world. It’s also the only film festival in the United States that offers the unique opportunity to connect film audiences with national opinion leaders, filmmakers and intriguing film subjects. NBCUniversal powers the AFI DOCS Impact Lab, an innovative two-day intensive program that provides filmmakers with training in advocacy, community organizing and action. In addition to hearing from prominent leaders in the documentary and changemaking field and learning how to utilize technology to engage viewers, the lab participants meet with senators and congressmen on Capitol Hill to discuss how filmmakers can help impact community policy and inspire change.

El Poder En Ti

NBCUniversal Telemundo Enterprises, “El Poder En Ti,” is a community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). The multi-platform initiative focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources.

Education Nation

Education Nation is an NBC News initiative working to engage and empower parents to support their children’s overall development. They created the Parent Toolkit in 2013 as a way to provide actionable advice around supporting kids’ academic, social, emotional and wellness development.

Characters Unite

Characters Unite, USA Network’s award-winning public service program, was created to address the social injustices and cultural divides still prevalent in our society. The multi-platform campaign is dedicated to supporting activities and messaging that promote understanding and acceptance.

Kindness Counts

Kindness Counts is the multiplatform pro-social initiative created by Sprout, NBCUniversal Cable Entertainment’s 24-hour preschool network. Designed to support the development of empathy in preschoolers, Kindness Counts inspires small acts of kindness that families can easily do together in their everyday lives. Sprout celebrates these kind acts each morning on Sunny Side Up, the only live morning show for preschoolers, to share the ways kids are spreading kindness at home and in their communities.

Public Service Announcements

Each year, Comcast NBCUniversal donates airtime to help non-profit organizations raise awareness of their missions and drive the discourse on important social issues through public service announcements. From recruiting young people to commit a year of national service to City Year AmeriCorps to helping parents track their children’s developmental milestones through Easterseals' Make the First Five Count, we are committed to using our reach to empower our viewers and audiences. In 2016, Comcast NBCUniversal donated more than $300 million worth of airtime for PSAs.

Comcast Newsmakers

Comcast Newsmakers is a short-form news platform where leaders and innovators exchange ideas and tackle the issues facing communities across America. From a national edition produced in Washington, D.C., to regional production serving 46 broadcast markets, Comcast Newsmakers’ reach is as broad as its audience is diverse. Segments are broadcast to Comcast customers on XFINITY On Demand, and distributed to the general public at