COMPANY OVERVIEW

Comcast Spotlight: Creating Solutions for a Multi-screen World

Comcast Spotlight is the advertising sales division of Comcast Cable, helping local, regional and national advertisers efficiently and effectively reach their ideal audiences. We’re leading the industry with advanced technologies and innovative products, and delivering more impressions for marketers on multiple screens.

Comcast Spotlight is headquartered in New York City with offices around the country. We have a presence in nearly 80 markets, and through relationships with cable television, satellite and telephone providers, we reach more than 35 million households across the country. Our mission is to take what can be complex about local and multi-market advertising and make it simple. We’ve made it easy to pinpoint the right audience and deliver the right message at the right time.

With an average of 50 or more distinct networks available in every market we serve, Comcast Spotlight can tap into the greater purchasing power of cable viewers and precisely segment audiences based on demographic, psychographic and geographic criteria.

Comcast Spotlight links customers directly to businesses, with interactive, on demand and digital advertising. Knowledge is power, and Comcast Spotlight’s research team provides the insights that identify not just who a company’s best customers are, but what, when and where they’re watching.

 

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